To make this movie it cost $250 million which is normal to
make a movie but it is a bad sign when Disney was thinking about pulling out of
the film. ‘The Lone Ranger’ stars Johnny Depp and because he is a huge
Hollywood actor they would be paying him top dollar to make this movie but he
took a 20% pay cut in order to make this film happen. Maybe this is because
Johnny knew about the show and he liked it when he was a child and wanted to
see it succeed. He said ‘Oh sure [I knew ‘The Lone Ranger’]. But I identified
with Tonto. And when I would play with friends, I would always play the Indian,
never the cowboy.’
Also another reason why this film flopped at the box office
is because it was released the same time as ‘Man of Steel’ in America which
means there will be less of an audience for this film, this would result in
less money being made by the film. Also more people would go and see ‘Man of
Steel’ because they had more advertisement for the film, such as trailers,
billboards, even on television shows where the presenter would draw attention
to ‘Man of Steel’. This will result in more people going to see a film that
they actually know about.
This film is also a Western movie; the fan base for western
movie is very small so there wouldn’t be a huge audience for this film anyway.
The western movie fans might not like Johnny Depp and therefore will not go and
see the movie reducing the audience further. Johnny Depp fans may have gone and
seen this film mainly because he was in it and they didn’t like it so they told
their friends and the word spread that the film wasn’t good so less people went
to see it.
The film came under a lot of abuse from the moment it was
released, the Telegraph one of the biggest newspapers in England stated:
‘Some
films are created awful, some achieve awfulness, and some have awful thrust
upon them. The Lone Ranger falls cleaning into the third category: it has
arrived from America a pre-ordained flop, trailing critical roasting and a
disastrous opening weekend behind it. The film cost $250 million to make and is
expected to make a $150 million loss: hi ho silver away, indeed.’
The critics also stated that the film had too much technical wizardry, too many digital effects, too many action scenes with little story and no links to the original story lines of the radio and TV series from the 50’s and 60’s.
It was also stated that the film was the front runner to
future amusements parks and follow up films, coming off the back of ‘Pirates of
the Caribbean’. Did they really think that they could just slap on that fact
that is was made by the same people who made the successful Pirates of the
Caribbean series for advisement and branding and think that The Lone Ranger
would do as well? That the same fans of these brilliant films will just flock
to the cinema and before they realise that the film was terrible the investors
would make their money back. By doing this the fans of Pirates of the Caribbean,
myself included, thought that this film would be a comedy and Johnny would make
the movie amazing like he did in Pirates of the Caribbean. The companies
involved advertised it all wrong because The Lone Ranger was nothing like the
brilliant Pirates but was just another western movie, with over exaggerated
action sequences to mask the dull story line much like the sheriff who masked
himself to protect his dull life back home.
But did the critics jump on the film too quickly? As ‘Mirror’
stated ‘The, film, which opened in the UK this week, has already been slammed
by reviewers around the world, who, smelling blood, have gleefully gone in for
the kill’ this is saying that the critics have joined forces to tire down this
film before it even is released a week. Johnny Depp says ‘I think the reviews
were written seven to eight months before we released the film’. Were the
critics just following the trend of bad comments?
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